Wet your hair and your bar. Rub bar in circular motion over wet hair to create a luxurious lather. Massage into hair and let sit for a moment. Then rise. Start using the bar every few days to evaluate results. Use as frequently as desired.

Sodium Cocoyl Isethionate, Tapioca Starch, Aqua (Water), Hydrogenated Starch Hydrolysate, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Flower Oil, Persea Gratissima (Avocado) Oil, Guar Hydroxypropyltrimonium Chloride, Linalool*, Anthemis Nobilis (Chamomile) Flower Oil, CI 60730 (Ext. D&C Violet No. 2), Geraniol* *from natural essential oil

Perfected for blonde hair - both natural blondes to elevate your blonde as needed, and dyed or highlighted hair to remove unwanted yellow or brassy tones; also recommended for white hair to offset yellowness or brassiness Gently cleanses your hair while brightening up your color with a nourishing blend of moisturizing avocado oil and tone enhancing chamomile extract Purple color pigments neutralize unwanted yellow or brass tones for a cool, ashier blonde and a clearer white; no bleaching involved Enhances bounce & shine without weighing hair down Sulfate-free, over 98% plant-based, vegan, silicone free, palm-free, and certified plastic and microplastic free Quick-forming, satisfyingly sudsy lather Long-lasting - full size bar is equivalent to 2 to 3 bottles of liquid shampoo Clean and cruelty-free without sulfates, parabens, silicones, phthalates, DEA, and synthetic fragrances Soap-free and pH balanced Absolutely plastic-free; packaged in recycled and recyclable cardboard boxes with non-toxic inks and water-based adhesives Portable and TSA approved - beauty-on-the-go perfected