CleanLab started in the spring of 2020. Two daughters and their mom, alongside their passion for beauty, decided it was time to bring clean beauty into Latin America.
Ivana, the eldest daughter, has always been passionate about clean and organic skincare products. She is continuously in the hunt to find the new and best clean alternatives to toxic products.
Carolina, their mom, has always been a fan of makeup and skincare and passed on that interest to her daughters.
Amanda, the youngest, has a passion for all things makeup and strives to find the best makeup products and learn new techniques.
The three together are a perfect match for the ongoing project that is Clean Lab. The goal is simple: to educate Latin American customers on the benefits of clean beauty and provide them with incredible products that will transform their skin.
A concerning amount of skincare and makeup products use toxic ingredients that can put your health at risk. Clean beauty also translates to absolute transparency, where the ingredients you see on the labels are the only ingredients needed to create specific products. Lastly, clean beauty is simple. There aren’t unnecessary ingredients and no shortcut solutions — the products you use are the absolute best at helping you feel your best while using non-toxic ingredients. For all of these reasons, it is crucial to educate Latin American consumers, who don’t have access to these types of products, about the benefits of clean beauty and provide them with amazing products they will use again and again.