Clean beauty has quickly become a trend among beauty and health enthusiasts. However, what does "clean beauty" actually mean? Here we give you a brief overview of the "Clean Beauty Movement" and why it matters.
First, clean beauty most satisfies these two main points:
-Non-toxic ingredients: safe ingredients that are not harmful to your health
-Transparent labels: no mystery ingredients, clear and honest messaging
Clean beauty will never claim to be something that it is not.
Clean beauty isn't about being 100% perfect. Hence products don't necessarily need to be "natural" or "organic" to be considered "clean." So as long as man made ingredients are safe and non-toxic, they get the green light. Hence, clean beauty's focus isn't to be "natural" but eliminate as many toxins as possible from our daily products. It also wants us to be more aware of what we use and decide to put on our bodies since the beauty industry lacks regulation.
Clean beauty = All Natural? Not necessarily
What types of ingredients should you always avoid?
1.Parabens
2. Fragrance
3.Chemical UV filters
4. Diethanolamine
5.Triclosan
6. Phthalates
7.Sodium laureate sulfate
8.Formaldehyde
9. Polyethylene
10. Butylated hydroxyanisole
So…Why is Clean Beauty important?
Clean beauty is setting a standard for safe beauty practices while helping educate and empower consumers. The movement wants consumers to understand the ingredients behind the products they use daily and eliminate toxic ingredients while not compromising the amazing results!
How to transition to clean beauty?
We know that transitioning to Clean Beauty might seem a bit overwhelming. Still, by doing a few small changes gradually and getting educated on toxic ingredients, your journey to clean beauty should be painless.
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